Updated: May 23
Oh this one always gets my back up!
One of the most common terms that is thrown around the personal care world is “chemical-free.” But what does this term mean?
Chemical-free is a catchphrase, a marketing term used to imply that a product is safe, healthy or environmentally friendly because it only contains natural ingredients.
However, from a chemist's perspective, the term is a misnomer, since any liquid, solid or gas (that’s everything!) is composed entirely of chemicals and energy.
Strictly speaking, if there is water, salt, shea butter, coconut oil, essential oils, etc., then your product has a chemical in it! All of the ones I have just mentioned are organic and safe.
Simply put, there are chemicals everywhere. By using the term “chemical free” you can look foolish to your customer base and risk losing their trust in your product.
Now, if your intent is to attract customers with your product that is organic, all natural, environmentally friendly, then say so! Be precise and clear in your terminology. You will gain and keep the trust of your customers.
Lesson du jour: Know the terminology that you are using.